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Max Lenderman

CEO/CCO of School, a purpose-led creative consultancy
  • Marketing Strategy
  • Pitching
  • Leadership Development
  • Advertising

Max Lenderman is currently CEO/CCO of School, a purpose-led creative consultancy that specializes in human-centric media, articulating purpose in brands and creating the content and tools to show it to the world. School works with partners like Hershey, BeamSuntory, Microsoft, Nike, Surfrider Foundation, Kimberly-Clark, FoodCorps, Civic Nation, Detroit Bikes, Skullcandy and TiVo. Lenderman’s previous work experience includes Executive Creative Director at MDC Partners’ The Arsenal and Director of OuterActive at Crispin, Porter + Bogusky, where he led the multinational agency’s experiential practice. He also served as Executive Creative Director at GMR Marketing, the world’s largest experiential marketing agency. After returning from the US Peace Corps, Lenderman began his career in New York City as a journalist. He authored two books, the first titled “Experience the Message: How Experiential Marketing is Changing the Brand World” which was a Business Book of the Year Finalist and has been cited as “the best book on experiential marketing.” His second book, “Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business,” was published by HarperCollins. It has been translated into five languages. Max is a visiting professor at Solvay Brussels School of Business and an adjunct instructor at the University of Colorado. He writes regularly for Campaign Magazine, Adweek, and Ad Age and has judged the finals of the North American Effies for the past five years as well as the OMMA Awards in 2016.

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