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Video Strategy for Brands and Service Providers
August 24, 2017 @ 6:00 pm - 7:00 pm
Recording, publishing and hoping for the best?
The strategy of scattered self-congratulatory promo videos about “us and our values” is being replaced by targeted, high-volume documentary and knowledge-based videos that offers value and brand awareness consistently across multiple channels.
How can I create ongoing video content in-house on a budget? How do I sell my knowledge by positioning myself as an expert and thought leader through video? How do I leverage video content marketing to attract people on social media?
- Content marketing
- Facebook Canvas + Instagram ads
- Testimonials and brand ambassadors
- Marketing automation
- Interviewing best practices
You will learn:
- The strategy behind video libraries and how to engage with your customers across multiple platforms over time
- Behind the scenes case studies of successful content marketing campaigns from brands we’ve worked with, like Interact Boulder, ForceBrands and TangoTab
- Minimal equipment and basic techniques needed for lighting, shooting and recording sound for interviews and b-roll