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Video Strategy for Brands and Service Providers

August 24, 2017 @ 6:00 pm - 7:00 pm

Recording, publishing and hoping for the best?

The strategy of scattered self-congratulatory promo videos about “us and our values” is being replaced by targeted, high-volume documentary and knowledge-based videos that offers value and brand awareness consistently across multiple channels. 

How can I create ongoing video content in-house on a budget? How do I sell my knowledge by positioning myself as an expert and thought leader through video? How do I leverage video content marketing to attract people on social media? 

Topics: 

  • Content marketing
  • Facebook Canvas + Instagram ads 
  • Testimonials and brand ambassadors
  • Marketing automation
  • Interviewing best practices

You will learn:

  • The strategy behind video libraries and how to engage with your customers across multiple platforms over time 
  • Behind the scenes case studies of successful content marketing campaigns from brands we’ve worked with, like Interact Boulder, ForceBrands and TangoTab  
  • Minimal equipment and basic techniques needed for lighting, shooting and recording sound for interviews and b-roll 

Details

Date:
August 24, 2017
Time:
6:00 pm - 7:00 pm
Event Category:

Venue

Impact Hub Boulder
1877 Broadway #100
Boulder, CO 80302 United States

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