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BUILDING A WANTED BRAND
July 26, 2017 @ 6:30 pm - 7:30 pm
In a world of endless options, distinctive and meaningful brands help make products wanted and consumer choices easier. Having a clear brand story streamlines the purchase process, erasing doubt and creating conviction among retailers and end users.
But when you’re an entrepreneur there are only so many hours in the day. The brand, your most valuable asset, often gets put on the back burner.
In our Brand Foundations Workshop, we guide you through the process of thinking more deeply about who you are, what you stand for, and why people should care. David Nottoli and Mark Murray, each with over 20 years experience of working with the most wanted brands in the world, will introduce you to the process of creating the key tools you need in your brand toolkit.
This highly practical session will draw lessons from some of the most successful modern brands and illustrate how to build a strong brand foundation that is: